Honestly, all that matters is making money. If you're making $300 profit a day right now, I would just scale what you have. That's my biggest piece of advice. You're doing 9 by 16 ratio, which is more native to Facebook. You can run and scale horizontal, square, and 9 by 16 ratios. If you were to test another one, test square (1:1). When you start, test a range of images, short videos, and long videos to identify what performs best. Longer videos have more psychology and do more to pre-sell and qualify the person, but images can be tested faster and still perform well.
Michael Hagele
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