Module 4 - 5 Creating Winning Ads - Images

• What’s the best method to create cartoon imagery?

  The best method is using Fiverr or Canva’s AI tool. Fiverr allows you to hire designers, while Canva’s AI tool lets you create images yourself....

• Can you push the "gross but not too gross" concept further with cartoon or vector style imagery?

  Yes, you can use cartoony style imagery. However, UGC-style photos are easier to test and create quickly....

• Do image ads convert better because they play silently while scrolling?

  Image ads generally get cheaper clicks, but video ads provide more context. Test both to see what works best for your campaign....

• Do you ever use the same images for landing pages and short video or image ads?

  No, I use different images for landing pages and ads to keep the user experience fresh and avoid ad fatigue....